Do you spend quality time with prospective, new clients? I try to increase my business networks and potential client base by spending quality time nurturing relationships with viable clients who are truly interested in HR consulting services.
If you are going to spend your money going to social networking events or marketing a consulting company, I sincerely hope you ask yourself a variety of questions such as those listed below:
- Are the "right", new, viable clients attending a particular business networking event?
- Do you have a sense of who would be your viable client base?
- Do you speak to your current clients about people who they know that can serve as warm client leads?
- Do you know the industries or businesses that purchase your products and services?
Bottom Line: Quality Can Win
- Given many limited marketing budgets within the HR consulting industry, it is important to engage in target marketing and also to spend quality time with viable clients.
- I have found I can complete or close consulting contracts rather quickly after spending quality time with serious clients who are truly interested in HR consulting services.
- The sole purpose of writing this note was to remind others about the importance of spending quality time with potential, viable clients.
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